MARMELADOV Commercial About the project
Builders and racers.
Time to lead.
A film for TsSK's 15th anniversary. We connected the company's two businesses, a construction tools and fasteners shop and a karting track, by drawing parallels between builders and racers.
Videos are shown in their original languages.
Two businesses. One story.
For the anniversary, we wanted to present both sides of the company. TsSK operates a tools and fasteners shop and its own karting track. We looked for an idea that could bring them together in one story.
Building and racing. Parallel actions.
We matched the actions of builders and racers: preparation, precision, handling tools and pursuing a result. Parallel editing connects the two settings, while movement on the track gives the film its pace.
An anniversary commercial.
We produced “Time to lead”, ending with the title “TsSK: 15 years with you”. It is one of three major projects for the company; two are featured in our portfolio.
15 years with its customers.
The anniversary film expresses the company's character through familiar actions and its real businesses. The story brings their shared qualities into focus.
Your project
What should we show
about your business?
Let's discuss your brief and choose a format: filming, CGI or a combination.