MARMELADOV Commercial About the project
Three craftspeople.
One art object.
For TsSK, we designed and built an art sign more than two metres wide. Three craftspeople work with metal, wood and neon, then bring their pieces together in the final scene.
Videos are shown in their original languages. Available versions are listed below.
Three crafts. One story.
The commercial is part of an ongoing series of concepts for TsSK. Three craftspeople make separate parts of a sign before assembling a single art object. Beyond writing the script, we had to design something that could actually be manufactured.
From a 3D sketch to a real sign.
We developed a 3D concept, made precise calculations and brought in metal, wood and neon specialists. A structure more than two metres wide required careful planning of fabrication, assembly and transport. This became a substantial part of pre-production.
60 and 30 seconds. One story.
We produced 60-second and 30-second versions. Both follow the three craftspeople and the final assembly, showing how different materials and skills come together.
Craftsmanship as a brand story.
The commercial presents the brand through real craftsmanship and attention to detail. The custom-built art object connects TsSK's visual identity with its slogan, “Inspiring results”.
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