MARMELADOV Product video About the project
Launching Suite 11.
Eight language versions.
A product film for the launch of iSpring Suite 11, an e-learning authoring tool. As part of our wider work with iSpring, we prepared the main film and language adaptations for a fixed release date.
Videos are shown in their original languages. Available versions are listed below.
Introduce the new product version.
We needed to explain iSpring Suite 11 and prepare material for audiences in different languages. The release date was fixed: the main film and supporting assets had to be ready together.
Four designers. About a week to localise.
We presented the features through people using the product and demonstrations of its interface. We had about a week for language adaptations. Four designers worked in parallel, coordinating on-screen text, graphics and versions of the assets.
Eight languages. One consistent presentation.
We prepared eight language versions for the launch, including Russian, Japanese, Portuguese, French and German. The Russian and Japanese versions of the longer film are available here; the YouTube commercial has a separate case study.
Ready for launch day.
The team completed the adaptations by the deadline. Across multiple parallel versions, we needed to preserve meaning, visual logic and consistency for the launch in different markets.
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