MARMELADOV VIDEO
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3D product and architectural visualisation

Reveal how a product works, show future architecture and explain what conventional filming cannot.

Discuss your brief View projects
Guardian lock cylinders: a still from our 3D visualisation
Guardian · product geometry and mechanics

When you need 3D visualisation

CGI reveals what is hidden inside a mechanism, not yet built or beyond a camera's reach. We can take a product apart, show how its components interact, walk through a future building and examine materials from different angles. Visualisation works for presentations, exhibitions, websites, technical explanations and staff training. We work from Yoshkar-Ola; briefs and scene approvals can be handled remotely.

The starting point may be CAD drawings, existing models, architectural plans, photographs or technical documentation. We assess what is available, what needs to be built from scratch and how detailed the result should be. Accurate geometry and correct operation matter as much as the visual quality: before animating a mechanism, we learn how it works.

What we can show with CGI

Product visualisation

Shape, materials and product detail. We prepare scenes that show the product from the angles you need.

Mechanisms and construction

Exploded views, moving parts and internal workings. We reveal connections that are difficult to capture with a real camera.

Architecture and surroundings

Buildings, interiors, courtyards and plots. A virtual camera presents the design as a complete space.

Animation and still renders

Animated scenes for a film, standalone 3D videos and still images. We agree the outputs and level of detail to suit their intended use.

From technical drawings to clear animation

  1. Source material

    We study drawings and documentation, clarify the design and brief, and check what can be used in production.

  2. Model and composition

    We create or convert geometry, set up materials, lighting and camera angles, and show scene stills before animation.

  3. Animation

    We plan camera and component movement, checking that it explains the product or architecture correctly.

  4. Rendering and editing

    We render the approved scenes and assemble the video and sound, then deliver final videos and agreed stills.

What you receive

  • A 3D video or CGI scenes for the main film
  • Still renders where included in the agreed set
  • Files in the resolution and format required for selected platforms

3D visualisation costs and timelines

The cost depends on the quality of source data, the number of objects and scenes, and the complexity of geometry, materials and animation. An existing model and a set of drawings need different preparation. Before estimating, we review the source material and agree which details viewers actually need to see.

For the Electric Steel Box Pro series, we converted CAD drawings, prepared objects in Cinema 4D and rendered them in Unreal Engine 5. The graphics took around three weeks. The Tolstoy residential development visualisation took a month, using Twinmotion and Unreal Engine 5. Each new timeline depends on scope. We approve scenes before animation so changes are made before the final render.

Service FAQs

What do you need to get started?

Drawings, models, plans, dimensions, photographs or a product description: send whatever is available. We will assess its suitability and clarify what is missing. For technical mechanisms, input from a specialist who understands their design and operation is helpful.

Can you work from CAD drawings alone?

Yes. For Electric Steel Box, we converted engineering data for our 3D software. Before agreeing production, we check the specific files for conversion options, complete geometry and any additional work required.

When can we make changes?

We first approve the structure, geometry and scene stills, then move on to animation and rendering. Design, materials and angles are easier to adjust early on. Revisions and scope changes are set out in the contract.

Can CGI be combined with live footage?

Yes. In the Electric Steel Box production film, live footage introduces the facility while CGI explains the product. In the EXELY series, graphics work alongside a virtual assistant and the interface. We choose the combination that makes the subject clear.

See the approach in action

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3D product visualisation About the project
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Product video About the project
Product video About the project
Product video About the project

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Your project

Tell us about your project.
We will find the right format.

We will discuss your audience, platforms and timeline. Once the scope is clear, we will prepare a proposal and estimate.

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