MARMELADOV Staged commercials
The script, people, props and setting serve one idea. We plan the preparation, props and lighting for every scene.
Commercials and product videos
Make your product stand out and explain its value in a format that suits your audience.
When you need a commercial or product video
An advertising video can capture attention in twenty seconds or explain a complex product over several minutes. We choose the length to suit the brief and where it will be shown: TV, YouTube, a website, social media or an exhibition stand. The aim is for viewers to understand your offer and remember what matters. Our studio is based in Yoshkar-Ola; we organise shoots across Russia.
Some products call for a carefully staged shoot; others benefit from an interface demonstration, presenter or CGI. We first study the product and its audience, then choose a concept and approach. That might mean building a real art object from metal, wood and neon, filming food at high frame rates or using graphics to explain a tool for hoteliers.
Advertising and product video formats
Product filming
Shape, texture, movement and detail. We show products in action, from food advertising to tools and equipment.
Product video
Interfaces, graphics and a clear user journey. We explain software features through specific actions.
Versions and adaptations
Short and detailed edits, different aspect ratios and languages. We agree the set in advance to keep a consistent approach across all versions.
From product insight to a creative concept
-
Study the product
We define the audience, key message and platforms, then explore the details that need to be conveyed accurately.
-
Develop the concept
We prepare a script and visual approach, agreeing the running time, scenes, props and graphics.
-
Create the scenes
We organise staged shoots, film the product or create graphics. Every choice serves the video's purpose.
-
Prepare the versions
We edit and refine the sound and visuals, then check text, adaptations and final files for each platform.
What you receive
- A commercial or product video
- Agreed short edits and aspect ratios
- Language adaptations and graphics within the project scope
Commercial production costs and timelines
The cost covers scripting, filming days, actors and models, props, locations, CGI and the number of versions. The concept itself also affects the price: for the TsSK commercial, we designed and built a real art sign more than two metres long as well as filming it.
The timeline depends on preparation and production complexity. EXELY Channel Manager, for example, took around a month from studying the product to the finished video. For the iSpring Suite 11 launch, around a week was allocated to language adaptations, with four designers working simultaneously. We agree the launch date and set of versions before starting.
Service FAQs
A short commercial or a detailed presentation?
It depends on how familiar the audience is with the product and where the video will be shown. A short edit attracts attention; a longer one explains the features. We made both for iSpring Suite and can plan them as a single set.
Can you explain complex digital products?
Yes. Before writing the script, we study features and use cases with the client. In the EXELY series, we explained a booking engine, channel management, website building and price comparison. Interfaces, graphics and a virtual assistant make the story clear.
Can you use actors, models and custom props?
Yes. We define the cast and props from the script, agree them during preparation and include them in the estimate. For the Akashevo dumpling commercial, for example, we built an aquarium with a bubble system to film underwater.
How do you prepare other language versions?
We agree the languages, translations and set of materials, then adapt on-screen text, graphics and voiceover where needed. We check text length and editing rhythm. The scope depends on which elements need to change.
See the approach in action
Commercial About the project
Commercial About the project
Product video About the project
Product video About the project
TV commercial About the project
Product video About the project
Product video About the project
Product video About the project
Product video About the project
Product video About the project
Exhibition video About the project
Explore our other services
Your projectTell us about your project.
Tell us about your project.
We will find the right format.
We will discuss your audience, platforms and timeline. Once the scope is clear, we will prepare a proposal and estimate.
Discuss your project